Phi Centre


Dedicated to art in all its forms, Phi is a multidisciplinary arts and culture organization where I have the pleasure of collaborating with the team on various projects. We worked on the development of a media plan for the virtual & augmented reality exhibition Particles of Existence and on DHC/ART’s contemporary art exhibition by the artist Bharti Kher.

For both events, we implemented a 360 strategy through traditional channels (Metro, Interior cultural circuits, print, etc.) and digital channels (adwords : search, display & video, trailers) to attract local clientele & tourists.

Project scheme for the Station F-MR for a boutique wagon with related arts programming.

  • Client: Phi Centre
  • Tasks: Media planning & buying, Branding, Special Projects
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